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Michael Blakely

E-commerce & Marketplace Operations Manager

Michael Blakely

I run day-to-day e-commerce operations for a multi-channel retailer — listings, fulfillment, creative, and customer service across Amazon, Walmart, Etsy, Shopify, and TikTok Shop. Seven years in, I also help build the software the operation runs on.

Location
Dallas, GA · remote or relocation
Experience
7 years, 2019–present
Open to
E-commerce manager & ops lead roles

Experience

E-commerce & Marketplace Operations Manager

2019 – Present

Multi-channel retailer (confidential)

  • Run five sales channels end-to-end — Amazon, Walmart Marketplace, three Etsy shops, Shopify, and TikTok Shop — across a catalog of roughly 7,000 SKUs.
  • Keep about 5,000 orders a month shipping at a 99% on-time rate: 496,000 orders and 588,000 shipments since 2019.
  • Doubled conversion from 3% to 6% over three years by rebuilding product photography, keyword research, titles, and descriptions across the catalog.
  • Co-built, with one other developer, a PHP order platform connected to all five marketplace APIs. It replaced ShipStation and saves about $24,000 a year.
  • Hold a 4.9-star rating across three Etsy shops with a 5/5 customer response rate.
  • Produce listing creative in-house: product photography, Photoshop and Illustrator design, and video in Premiere Pro and CapCut.
  • Earlier in the role, ran print production in-house on Ultraprint RIP software.

Certifications

Adobe Certified — Photoshop & Illustrator

Skills

  • Marketplace operations
  • Listing optimization & SEO
  • Catalog management
  • Fulfillment & shipping
  • Customer service
  • Product photography
  • Graphic design & video
  • Internal tools & APIs

Tools