Shopify · Tooling
Replacing ShipStation with a custom multi-channel order platform
Unified five sales channels into one fulfillment queue and retired the subscription that sat between us and our own orders.
$24,000
saved per yearMichael Blakely— E-commerce & Marketplace Operations
E-commerce operations for multi-channel brands.
I run marketplace operations end-to-end for brands selling on Amazon, Walmart, Etsy, Shopify, and TikTok Shop — listings and creative, shipping and customer service, SEO and ads. And when the off-the-shelf tools fall short, I build my own: the platform that moves these orders is one I helped write.
Currently
Open to e-commerce manager & operations-lead roles.
Dallas, GA — remote or open to relocation
$20.4M
Revenue through the stores I run
496K
Orders fulfilled
99%
On-time shipping rate
2×
Conversion rate — 3% to 6%
Lifetime totals for the storefronts I operate day to day · 2019–present
/Channels & tools
Five storefronts, and the software that keeps them running.
/ The operation
What actually moves through my hands in a normal month.
7,000
SKUs listed
Photographed, written, keyworded, and kept in sync.
5
storefronts
Amazon, Walmart, Etsy, Shopify, TikTok Shop.
5,000
orders / month
Routed through one queue instead of five dashboards.
588K
shipments
More shipments than orders — splits, partials, back-orders.
99%
on time
The number marketplaces suspend you for missing.
/Before & after
Three years of rebuilding a 7,000-SKU catalog, in one drag.
Before
3% conversion
- Listings inherited from whoever built them
- Keywords guessed, never researched
- No shared photography standard
- Buyers had to hunt for basic answers
/ What I do
Seven years, one operator, the full marketplace stack.
- 01
Shipping logistics across 4 marketplaces
Amazon, Walmart, Etsy & Shopify — one fulfillment flow.
- 02
Customer service
Every message, every channel, in a tone that protects the brand.
- 03
Listing creation & optimization
Titles, bullets, A+ content, and the details that convert.
- 04
Keyword research & SEO
Search-term strategy that feeds both organic and paid.
- 05
Creative & product photography
Shoots, retouching, infographics, and on-brand design.
- 06
PPC campaign management
Sponsored Products, Brands & Display — managed to ACoS targets.
- 07
Custom internal tooling
I build the software when off-the-shelf stops fitting.
- See it in practiceThe work
/ Currently open
If you need someone who can run the whole thing — let's talk.
I'm looking for e-commerce manager and operations-lead roles, remote or relocating for the right team. If any of the numbers above look like problems you currently have, I'd like to hear about them.
Dallas, GA — remote or open to relocation